Online Reputation for your Business: How to Protect It
The company’s reputation is considered as its most valuable asset. Losing clients and sales is possible if it’s tarnished. Showing that bad reviews are not always what they seem they are and the things that you can do about it is what this article is all about. We are standing or falling on the status of our reputation either in life or in business. Through staff training, customer service policies, listening to customer feedback and more, companies spend many years, and much money, building up a positive reputation. A reputation is very delicate that it can be easily damaged into a thousand pieces by a few ill placed words in spite of everything that has been done by the company. Where a damaging review against a business can be published to the entire world in a matter of minutes, never has this been more true than in this modern technological world of internet review sites and mobile digital technology.
Because of the fact that 89% of consumers around the world start to look for a product by doing a search on the internet before ordering, it is very important to manage how your business is represented. Furthermore, it is not new that there has been a big competition of businesses out there, if a client reads a bad business review about your business, chances are that he or she will simply move on to the next business down the search list rather than look for a more positive review about you.
You need to avoid lashing out to a customer at all cost, although it is perfectly normal to feel angry or upset about negative comments others may be saying about your business. Once you have published something into cyberspace, it is very difficult to remove it completely, as some businesses have proven and is an unfortunate truth. Don’t be afraid to own up and then take positive public steps to make it right, if you have made a mistake. The fact that you have owned up and are committed to getting it right, people would respect that. This fact may be able to put more confidence your business motives and ethics.
Often, we take these bad comments as an attack on us personally. You can easily be put under public examination by the way you react to negative comments because of the fact that you represent your business. It is always better that you write a draft first, then leave it that way until such that you are already calm and you may be able to soften any overly harsh words. After all, deception cause lesser trust in business than reading a few bad comments.
Source: this company