Some Tips in Designing a Law Logo
Somehow the logos the most firms use are usually the same old stuff. A gavel or the scales of justice are found in almost every law firm logo you find, and they think that this is something good to put in their logos, and everybody thinks that way. Law firms need to be creative with their logos so that they will stand out from the crowd. Here are some ideas that can help you create a better looking logo than you now have.
Classic designs are actually great. If you put a gavel, the scales of justice or a pillar in your logo, people will know immediately that you are a lawyer or that you have a law firm. Even without using words, people know that your business is the law. You logo should be more than just the picture of a gavel. Add something that gives it a new look. Newspapers, lighthouses, and even animals can be used to create a gavel and pillars. What we are trying to say here is to give your old icons something new.
You can also create a logo from a single point. The first letter of one of your partner’s names can be a good example. Better still if most of the partners have the same letter in their names. If you make the logo focus on a single letter especially one of the rare ones, then it could be a good way for your brand to be known well. Using the letter Z to make a logo for Zanes law is one good idea.
The best way to tell people what you do is through your logo. Putting a man and a woman in your logo will let people know that you deal with something to do with a marriage relationship and thus make them think of you as a divorce lawyer. A person on crutches would be a good logo for a personal injury lawyer. Marijuana leaves used to portray the scales of justice can give people an idea of what that type of law is. These are ideal for a niche market. Customers can connect with these logos. If people see your logo, then they will surely know if you are the right lawyer for their needs.
Your logo can bear the name of your law firm. Many law firms use the power of their names for attracting customers. This is one way to build your reputation or your brand. It is with the execution of the design that can be the source of the problem. If you want to put a professional stamp to your logo then you can put an icon or a monogram and pair it with your name. Your logo should inspire confidence in the strength and integrity of your business.